✔ ❖ ❖♛// Holly Knowlman //♛ ❖ ❖ ✔

"It's really just about dopeness at the end of the day." (West, 2014)

Holly helps people to raise their profile. Her work has appeared in The Guardian, The Globe & Mail, Mashable, Huffington Post, TNW and in some other places too. This one time, New York art Blogazine Hyperallergic called her ‘very clever’.

Inspired by the cut-and-paste aesthetic she discovered in an anthology of 1970s punk zine Sniffin’ Glue, Holly started her first magazine aged 17. Her love for offbeat journalism soon fused with an obsessive interest in how people talk to each other on the Internet. Magically, this turned into a real actual career: Telling stories at the intersection of technology and culture using digital communications, event production, traditional PR and content marketing.

She became the Art Gallery of Ontario’s first community manager before anyone really knew what that meant. At the AGO she grew their online footprint by more than 50%, turning the gallery into Canada’s 2nd most influential non-profit on social media. She led the installation of the gallery’s first Twitter wall (spammed to shit by bored teenagers) and also did a thing with custom QR codes. But let’s not judge her for that.


She’s been helping entrepreneurs to hustle since 2010, working alongside startups and organizing Toronto’s edition of global grassroots event series Startup Weekend. Today you’ll find her happily honing her marketing chops and chasing the ROI dream at The Working Group, a digital studio operating in Toronto and New York. The Working Group designs and builds award-winning web, mobile and tablet products for Canada’s biggest brands, and incubates a carefully-curated selection of awesome startups. She also throws the occasional party under the T+H Events banner with pal Tegan Wylie.


Holly likes talking about Kanye-West-As-Contemporary-Art-Hero more than any human being should and her favourite words are ones that have both P’s and B’s in them. She once petted a Komodo Dragon. How Dangerous is a Komodo Dragon?


sniffin-glue-5-9-12 copy

Connect with Holly and send her things that make you laugh : Twitter // Facebook // LinkedIn // Instagram // Pinterest
Snapchat @ hollyknowlman 

Email holly@twg.ca


TechRaking: Digging the News →

We sponsored TechRaking to help journalists turn their data-driven product ideas into reality. Props to the amazing teams from Google Canada and CIR for a seriously inspirational event. 

— 1 week ago
#Techraking 
Elevator Pitch: Listbook wants to be the Wikipedia of lists →

Flashback to 2010: My first ever startup gig AND my first-ever piece of national media coverage. 

— 1 week ago
#PR  #guardian  #jemima kiss 
Inaugural Cohort of Google-backed Next TO Pop-up Accelerator Program Unveiled - Techvibes.com →
— 3 weeks ago
#NEXTTO 
NEXT powered by Google for Entrepreneurs: Toronto’s amazing Cohort ‘0’ together with mentors & organizers for the first time. The hard work starts here!

NEXT powered by Google for Entrepreneurs: Toronto’s amazing Cohort ‘0’ together with mentors & organizers for the first time. The hard work starts here!

— 3 weeks ago
#NEXTTO 
Google-backed Pre-accelerator NEXT Program to Hit Calgary, Montreal, and Toronto - Techvibes.com →
— 3 weeks ago
#NEXTTO 
WLS 2014 | Rotman Commerce Women in Business →

I’ll be moderating a technology panel this Friday at the Rotman Women’s Leadership Symposium.  

— 1 month ago
#WLS2014 
OCAD U hosts Toronto'€™s first-ever Startup Weekend Makers Edition →

My interview with The Varsity about Startup Weekend Maker Edition Toronto. 

— 4 months ago
#SWTOMaker  #startupweekend 
How to run a maker hackathon →
— 4 months ago
#SWTO2013 GSB2013 startups tech entrepreneurship